Retailers and Resellers – The Difference Between Retailers and Resellers

Retailers and resellers are two different kinds of business partners that have a direct impact on the success of the brand. These business partners are prepared to help you grow and are dedicated to your see this here success.

A retailer is a B2C business that purchases from distributors and wholesalers or directly from brands to offer their products or services to consumers. They may be in the general business of selling items such as shoes (Famous Footwear, Designer Shoe Warehouse) as well as outdoor gear (REI, Columbia Sportswear) and even candy (See’s Candy, Lolli and Pops). Retailers may also specialize in specific industries, like clothing (Pato’s Closet or Poshmark) and electronics (Best Buy or Target) and outdoor equipment.

Resellers on the other hand, are individuals or businesses that resell their own stock or private label goods to the consumer. They are usually smart negotiators who are able to find the best suppliers at the most affordable prices and sell their products to consumers at profit.

This model of business is extremely popular nowadays, particularly because of the popularity of online shopping platforms. There are even brick and mortar companies who are reselling their items such as Home Depot, Walmart and Target. There are also numerous online marketplaces that allow users to sell their products. Facebook marketplace, Craigslist, and even Poshmark the well-known clothing website, are just a few examples. Some of these marketplaces might have restrictions on what you can resell.